They run a different video now, but this NZ ad above is my favorite. I first saw this about 4 years ago. Great visuals. You don't have to shout and sell -- in this case the imagery tells the story. Who wouldn't want to come here? Here's a PZ post from 2006 called "The power of the visual: Learning from Down Under promotion videos"
http://www.newzealand.com/International/