The countdown is on to the Royal wedding.
- Video features royal family dancing in aisle
- Attracts 3.2 million YouTube views in days
- Captures celebratory mood - T-Mobile
The advertisement for British phone company T-Mobile received 3.5 million views on YouTube in just two days.
The video features a "right royal knees" up with uncanny look-alikes grooving down the aisle to the song House of Love by 1990s boy band East 17.
The Archbishop of Canterbury leaps to the altar, followed by a prancing Princess Anne and Zara Phillips, a skipping Prince Edward, a bottom-bumping Charles and Camilla, a clapping Queen, and a pelvis-thrusting Harry.
The church breaks into cheers when Prince William leap frogs his brother and fist pumps the air before pointing to his bride.
Catherine, dressed in a strapless gown, hip grinds with her husband-to-be and then grooves to the altar.
T-Mobile said the ad was "a congratulatory message to William and Kate, as well as a way of capturing the nation's celebratory mood."
The ad is based on the now famous Jill and Kevin’s wedding processional clip that shows a wedding party dancing up the aisle and which has been viewed more than 64 million times.
T-Mobile tapped into a canny marketing tactic playing off the global appeal of the royal wedding and viral advertising.
The company were previously responsible for two viral advertisements using flashmobs singing at Heathrow’s Terminal 5 and dancing in London’s Liverpool Street train station.
No doubt they will want this latest advertisement to reach the success of viral marketing gold-dust like Evian’s Roller Babies, which had 100s of millions of views, and Volkswagen’s The Force, which has 36 million views.